![For Frost Bank, AI means "Actually Interested"](/content/images/size/w600/2024/08/Screenshot-2024-08-20-at-10.31.22-1.png)
For Frost Bank, AI means "Actually Interested"
I had to smile when I read this case study from LivePerson this morning. It's a fascinating illustration of a slightly different approach to managing customer interactions. At Frost Bank, headquartered in Texas, their philosophy is that you always interact with a real, live human Texan, 24/7.