AI Innovator Spotlight: Dr. John Bates, CEO, SER Group

It's time for another AI Innovator Spotlight series, and this time we're featuring Dr. John Bates, the CEO of SER Group.

SER Group is defining Intelligent Content Automation (ICA), the next generation of enterprise content management, which leverages AI to provide intelligent content understanding and process automation.

Over to you Dr. John - my questions are in bold.

How have you introduced Conversational AI?

SER's platform empowers users to effortlessly create content applications using AI-driven prompts—simply describe your application, and it’s automatically built, offering smart solutions that are easily configurable and integrable via a low-code/no-code approach.

In parallel, Doxi, SER’s intelligent content assistant, allows users to engage in natural language questioning and answering, as if documents themselves were “sentient.” You can ask complex queries like ‘Who is the policyholder?’, ‘Does this contract conflict with any others?’, or ‘Does this patient have cancer?' directly in natural language.

Tell us more about how Doxis works?

With the addition of deep learning for smart document recognition and large language models (LLMs) for intelligent interaction, SER has unlocked intelligent content automation. Combining the power of generative and conversational AI, ECM capabilities, and process automation—such as invoice or contract management processes —SER is introducing a new class of business content that offers contextual understanding, approaching a level of self-awareness.

By automating critical business processes and making document discovery more intuitive and responsive, Doxis empowers knowledge workers to manage vast information repositories more effectively. Clinicians will soon be able to use voice commands to instruct their Electronic Patient Record system to prioritize cases based on cancer risk. Lawyers drafting contracts can query case files to detect contradictions or conflicts with new agreements. Insurance claim agents will simply ask a file what it is about, which policy it relates to, and whether the claim is valid.

How is this advancing human-AI interaction?

SER refers to this breakthrough as the dawn of the sentient document, marking the most significant advancement in knowledge representation since the printing press. This innovation has the potential to completely transform how enterprises understand and leverage their business content, as well as the wealth of work patterns and corporate knowledge embedded within it. Language barriers disappear—users can ask a question in English about a Korean RFP and receive an immediate, accurate response in either language. This shift will redefine how organizations interact with and extract value from their content.

What's the real-world impact been like - and how are users reacting?

SER customers are already leveraging automated systems that read incoming emails, categorize and interpret embedded documents, and take intelligent actions accordingly. A prime example is SEW-EURODRIVE, a global leader in industrial automation, which now automates over 5,000 custom orders daily.

The company utilizes over 90 embedded content apps to automate processes ranging from generating CAD designs based on custom order forms to scheduling the manufacturing and delivery of products. According to a study conducted by Forrester Consulting, Doxis delivered SEW-EURODRIVE  a clear ROI of 336% over a three-year period.

What does the future roadmap look like for Doxis?

With its ability to understand content and intelligently automate even the most complex business processes, Doxis enables enterprises to scale human productivity by a factor of 10 to 100 times. SER has designed Doxis as the next-generation content platform for enterprises, driving unprecedented efficiency and innovation.

Tell us about your vision for future human-AI conversations?

By infusing intelligence into end-to-end content processes, we can significantly amplify human productivity. With an army of intelligent content bots assisting with tasks, identifying challenges and opportunities that may have been overlooked, and streamlining workflows, Intelligent Content Automation unlocks transformative possibilities that were once beyond reach.

Thanks very much Dr. John!

Read more about Dr. John Bates on LinkedIn and find out more about SER Group at https://www.sergroup.com.