A 43 minute wait to 'type' to an o2 Telefonica adviser? Oh dear...

Ewan MacLeod

28 Feb 2025 — 1 min read

Screenshot from Guilherme's LinkedIn post

I was reading this post on LinkedIn from Guilherme Quelhos earlier today and I had to smile.

In today's day and age, is it good enough to make any customer wait 43 minutes to 'type' to an adviser?

43 minutes... really?

I'd suggest that's mindbogglingly ridiculous – given the amount of technology capability available today.

As Guilherme says on his post:

Where is the Customer Experience?

This is a great reminder that unfortunately most organisations are still really struggling with the basics.

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